Cannabis samples turning to green?
Things that make us go, hmmmm. In Oregon, thousands of stem cannabis samples were contributed by local growers allowing Phylos Bioscience to "map the genome of cannabis plants, each plant a star in a constellation of weed strains." Then last week Phylos Bioscience announced it was launching its own breeding program. Now these same growers are not very ... stoked.
Netflix releases legit doc
Netflix has been criticized for some of its previous cannabis content (that one sitcom about the dispensary? Woof) but really delivers with the Grass Is Greener. The documentary, directed by Fab 5 Freddy (!!), looks at the history of weed in music and how communities of color have been impacted by racist drug policies. Watch it.
Marketers get clever for 420
Happy post-420! How'd you celebrate? Have fun? Marketers sure did. And we love it. For instance, Lyft offered a $4.20 credit (get it?!) on a single ride in Colorado and in select cities in the U.S. and Canada. Carl's Jr. launched a hamburger infused with CBD. And let's not forget all of the wink-wink tweets from brands. And hey, we did something too! Go here and learn how you can nab a free beanie from us!
Welcome to first-world problems
Just over half of Americans think the smell of weed in public has become a problem, and nearly a quarter of the country say they sincerely "hate" the stench while they're out, according to a major new surveyconducted by PSB Research, Civilized, Burson Cohn & Wolfe, and BuzzFeed News. Seriously?