In Portland,  Serra  is delighting customers.

In Portland, Serra is delighting customers.

Newsflash: It's 4/20. 

Actually, no, that isn't a newsflash. If it is, you're probably in the wrong industry. But because it is 4/20, you're probably not doing a lot of news reading. (If we're lucky, you've gotten this far). Hopefully your sales are soaring high and maybe you might be. 

So instead of our usual news roundup (where each week we diligently pour through the web to find you the finest cannabis news possible), we present some possible events you might attend and a couple of items that caught our eye this week.

Happy 4/20 Day! 

High design
It's no secret that dispensaries are getting fancier. Here are two we've recently visited. In downtown Portland, Serra is delighting customers. With sleek design (featured in gobs of design magazines), they also offer something called Happiness Hour, featuring in-house demos and other special offers. Also in Portland (there's a trend here), is one of the first CBD-only shops. The CBD Hemp Store (not the most original name) offers shoppers the chance to peruse CBD products in the store or online. If you're not quite ready to go into a cannabis shop with tons of THC, this might be your place.

Dropping their latest
SPARC, a San Francisco medical marijuana dispensary, totally gets it. They've collaborated with @jazzdispensary to launch an exclusive limited edition 45rpm single. Private Stock #001 features Bobby Rush's funk nugget, "Mary Jane" and Rusty Bryant's tried and true burner "Fire Eater" on the flip. The 45 will be available at all 4 Sparc locations on April 20, 2018.

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Some choice 4/20 events

Berkeley's own BPG (one of our rad clients) has a whole day of events planned with extended hours and will be the only dispensary in the Bay Area open from 6am-10pm on 4/20. The first members to arrive will take advantage of our Sunrise Specials, and enjoy coffee, donuts, and other fun giveaways.

Los Angeles will have tons of events going on. This one caught our eye: Magic Bus Experience: A Multi-Sensory 4.20 Event. It's a 60,000 square foot psychedelic wonderland "comprised of multiple whimsical environments inspired by marijuana culture." Four words: Adult-sized Pillow Fort. It's all day (until 4:20).

San Francisco will have its Annual 420 Gathering on Hippie Hill. For more than 50 years (!!), Hippie Hill has served as the iconic cultural landmark and gathering point for annual 4/20 celebrations, with nearly thousands of revelers attending 4/20 at Hippie Hill in 2017. This year will be no different.

Denver is having a Mile High 420 Festival. The event will have three stages of entertainment, with local craft and food vendors set up throughout the day. The festival is free to attend. Also in Denver is Myxed Up 420. The shop will be celebrating throughout the day, giving away free merchandise and munchies as the Myxed Up party bus is parked outside for legal, social pot consumption (21+). The party is free to attend, but RSVP on Facebook first.

In Boston, it's 420 Paint & Smoke BYOC. Paint and Smoke and enjoy live performances, giveaways, vendors, raffles and free paint and art supplies. In Western Mass in Worcester Canna Bros Presents: The 1st Annual 420 Ganja Galla, featuring Art Exhibits 4pm, VIP Cocktail and Appetizer Pre Mixer presented by Canna Bros Catering and musical Performances.

If you're in DC, wait a day (4/21) and attend the National Cannabis Festival. The concert features a headlining performance by hip-hop royalty Cypress Hill (but come for a whole day of music and good vibes).

Seattle's Hempfest (for members only-sign up for $15) will gather, raise spirits and reaffirm its convictions. There will be pizza, dessert, DJ's, music, & a raffle to support Jimmy Romans who is serving 30 years for cannabis distribution. 

In Portland? Local brewer Coalition is putting on the (first?) CBD Beer Fest. They'll have several CBD beers on tap, and a panel discussion.