We're huge fans of Civilized. They run articles on culture, travel, and wellness. They're smart, modern, informative, and fun.

When they asked our co-founder, Carol Ruiz, to participate in a piece about women, PR, and the challenges (and opportunities!) of cannabis, we jumped!

One part of the interview Carol was asked to describe why she loves PR so much. Not only does it describe her own philosophy, it also describes how she —and the whole Higher Ground team— work with each other and with our clients: 

One of the most rewarding parts of my job is discovering my clients’ stories. PR is all about storytelling and I’m a storyteller at heart, with a degree in film and television production and a background in documentary filmmaking. I love to find ways to get to the heart of my clients’ stories and tell them in a way that feels authentic and resonates with the press and public. 

Have a great story to tell? Let's talk. Email us here or call us at 866-459-7250.