Sweeping reform measures introduced
On Thursday, a bipartisan group of U.S. senators and representatives introduced seven measures to advance more sensible cannabis policy at the federal level. The bills covered a broad range of issues related to resolving the tension between state and federal cannabis laws.

"The flurry of bills on the Hill today are a reflection of the growing support for cannabis policy reform nationally," said National Cannabis Industry Association (NCIA) executive director Aaron Smith. "State-legal cannabis businesses have added tens of thousands of jobs, supplanted criminal markets, and generated tens of millions in new tax revenue. States are clearly realizing the benefits of regulating marijuana and we are glad to see a growing number of federal policy makers are taking notice." 

Read more here!

Kush on the move
Kush Bottles, Inc., a provider of packaging, supplies, accessories and branding solutions for the regulated cannabis industry, announced that it will move its corporate headquarters and California fulfillment center to a larger, more centrally located facility in Garden Grove, CA. The new building features greater warehouse space to allow for increased inventory, as well as additional floor space to support new services for the company's growing customer base.

Cali and Colorado lead the way for tourism
According to New Frontier Data's 2017 Cannabis Attitudes Survey, approximately one-fifth of respondents, 22%, indicated that they would be more interested in visiting a state which has legalized cannabis. The majority of respondents, 66%, reported that legalization would not influence their travel interest.

Of the respondents who would be positively influenced by the availability of legal cannabis when selecting a destination, 84% said they were likely to purchase cannabis from a dispensary while there.

Those who indicated that legalization would positively influence their decision to visit a state were most interested in visiting Colorado (61%) and California (59%). Second tier canna-tourism markets included Washington (37%), Oregon (36%) and Nevada (36%).

Get the word out on 4/20
Speaking of 4/20 - how are you promoting your company? Higher Ground can help! We're a full-service PR & Marketing agency that will connect you to your customers, tell your story, or design a campaign - and have fun doing it.

We're PR pros, social media wizards, digital experts, brand creators, video producers, website concoctors, and storytellers. We're ready to get to work for you.

4/20 is the perfect time to celebrate the industry but also increase your visibility, grow market share, and build passionate followers.

Get in touch and let's get rolling!

Join us in LA
We'd like to invite you to the next Cannabis Marketing Association (CMA) meeting on April 11th in Santa Monica. Join us- and the CMA -  for a lively and informative discussion about social media in the world of cannabis (featuring our own VP of social media Jamie Latta!). The details and a link to sign up are here. 

News of the weed
Here's a quick round-up of news we'd like to share:

  • Attention Mommy Wine Brigade: Pot moms are sick of your complaining and judging. 
  • Guess who's killing it? Small, nimble start-ups. It's like Silicon Valley in the 90s. Almost. 
  • Do we really need another excuse to attend Coachella? Two words: Cannabis oasis. 
  • Actual headline of the week: You know the weed industry is mainstreaming when there's 'Salesforce of Cannabis' software.