Get involved - let's talk!
Higher Ground's co-founder and marketing director Robert O'Shaughnessy is collaborating with the NCIA and Lisa Buffo and Paul Cullen Rowe, founders of the Cannabis Marketing Association in Boulder, to open chapters of the group in the SF Bay Area and Southern California. It will be one of the NCIA's active councils.
Here's the scoop: The group will host frequent networking events with a dynamic speaker sharing actionable "how to" advice of interest to everyone trying to get the word out about what they're up to in our industry.
The first speaker will be best-selling author and journalist David Downs. He'll be sharing pro tips on how brands should communicate to journalists. The inaugural gathering will be in the SF Bay Area's WeWork office in Berkeley on September 13 and onSeptember 14 in LA.
Register here for the Bay Area event.
Three questions with... Smuggle Portland
Higher Ground sat down with Smuggle Portland's Stephen Cahill (he's a co-creator) for coffee at Water Avenue Coffee in Portland to talk about his company, the vision, and why our industry is so exciting. Check out the interview here. If you're interested in being featured on our "Three questions with..." feature get in touch with us!
Oregon continues to roll
According to Oregon's Department of Revenue, Oregon collected more than $25 million in taxes on marijuana in 2016 (so far!). According to a local news station, the total revenue from January 1 to July 31 this year is far more than the $18.4 million the Oregon Liquor Control Commission anticipated for the two-year period starting in July 2015.
California: A marijuana epicenter?
New Frontier and Arcview Market Research released its 2016 California Legal Cannabis Market State Profile, that shows the potential growth of the adult use market if California voters choose to legalize in November. The report finds that over the next four years, annual legal cannabis sales will grow at a compound annual growth rate of 23.1%, from $2.8 billion in 2016 to an estimated $6.5 billion by 2020.
"California is the cannabis market that is going to catapult the industry forward if they legalize adult use in November," said Giadha DeCarcer, Founder and CEO of New Frontier. "It is the largest and most influential state in the cannabis industry in terms of production, consumption, and cultural influence. The legalization of adult use in California will have far-reaching effects, both within the state and nationally."