More than 30 folks showed up last night to listen to Kristi Knoblich, the COO of Kiva Confections, talk about design and branding. 

More than 30 folks showed up last night to listen to Kristi Knoblich, the COO of Kiva Confections, talk about design and branding. 

The Cannabis Marketing Association’s Bay Area chapter had its meet up last night, and it was a big hit. We had 63 register and 40 people show up to hear Kristi Knoblich, the COO of Kiva Confections, talk about design.

What we expected to hear was an overview on the principles of good design. What instead we got was a remarkable “design tour” through the conceptualization of a new product line, Petra Bites. The journey began in March of 2015 and took us through the present moment. We saw early design considerations and the evolution of thinking over time. The big take-away? When you take the time, really take the time, to get design right. To not be satisfied with initial and revised concepts. To have confidence in your team. When you really go for it, the final result will be beautiful, popular, and memorable.

Stacy from Wink (L), Robert (that's me!) from Higher Ground, and Kristi from Kiva Confections, pose for a post-event selfie. 

Stacy from Wink (L), Robert (that's me!) from Higher Ground, and Kristi from Kiva Confections, pose for a post-event selfie. 

Agencies like Higher Ground are contacted frequently with questions like: Can you do a rebrand, a website and bring us to market in two months. The “aim to please” part of you wants to say yes, so it was awesome to hear from such a respected company why you should take the time to get it right, and to see examples of the payoff that patience brings.

Each CMA meetup has the same format. Networking, then a how-to talk like Kristi did last night, followed by a Q&A. The Q&A last night was lively and a lot of us took the conversation to Thirsty Bear in SF’S SOMA neighborhood to keep it going until late.

I'm a co-founder and co-chair the group with Victor Pinho of Berkeley Patients Group. We are here to answer questions and facilitate involvement with the group.

Upcoming events: LA on November 9, 2016 – the day after election day. Josh Drayton of the CCIA will talk about what the results of the election mean, with an emphasis on Prop 64. Then in the Bay Area, the next event is December 13th and will feature a panel of social media heavy hitters.

To become a part of the Cannabis Marketing Association, go here. 

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