You’d think the president of a major university would publically support the entrepreneurial ventures of his wife and kids. Not so for Allan Rock, President of the University of Ottawa. He has “no involvement” with the proposed family business venture, which is a license application for a cannabis business.

The business environment for cannabis is so full of excitement and possibility (we formed Higher Ground to offer marketing and PR to the cannabis industry for exactly this reason) and we’re waiting to see high profile endorsements instead of the kind of avoidance expressed by Rock. Obviously, he family is attracted to the business possibilities in the industry, and we think the Rock family is making a smart decision. We’d just like to see Rock express that support in public because each such endorsement shines much needed light on what is still seen as kind of shady…

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